BuzzBallz Signs 3-Year Partnership with LSU Athletics
BuzzBallz has signed with Louisiana State University (LSU) Athletics as “Proud Partners” to feature their ready-to-drink cocktails at LSU Athletics events. The partnership will start in 2023 and continue until 2026.
Four SKUs of wine-based BuzzBallz Chillers will be available in both the LSU Tiger Stadium and at the PMAC (Pete Maravich Assembly Center). The ready-to-drink cocktails will be proudly partnered with LSU football, baseball, and mens and womens basketball.
Director of Trade and Shopper Marketing for BuzzBallz, Yashika Maru, said the partnership came together in less than a week due to excitement from both ends.
“This is our first partnership in the SEC Conference and we are excited to partner with LSU Athletics! A lot of brilliant programs are being planned around this partnership, and we hope to bring BuzzBallz fanatics to the LSU stadium and its fans to cheer with BuzzBallz,” Maru said.
LSU is one of the leading colleges in the SEC, with an average attendance of over 100,000 at their Tiger Stadium alone. Being the only major athletic university in the state of Louisiana, LSU brings a cohesive fanbase together as a concentrated new market for BuzzBallz.
Dean Roudi, BuzzBallz Director of National Accounts for the South Region, said that BuzzBallz has been trying to partner with sports on a larger scale for a couple of years now, and that this collaboration is as perfect as he could have hoped.
As BuzzBallz builds their full event calendar for 2024, this partnership will be a mainstay that leaves room for growth as the brand continues to expand and innovate.
“Team BuzzBallz is looking forward to supporting and cheering for every LSU game. Go Tigers!” Maru said.